Hilton Hotels made the most of their association with 2001 and the orbiting hotel by issuing a number of promotional items (above): room cards, lobby display material and special check- out cards. Somebody must still have some of these somewhere.

For their part, Howard Johnson produced a special children's menu with a Space Odyssey theme (above).

Targeted marketing included canvassing various "scholastic" periodicals (above and below), with adverts and articles aimed at what was presumably considered to be a young, relatively intelligent audience.

Yes, it's true, Parker Pens did produce a pen (above) just like Heywood Floyd's. An atomic pen, to boot, with a miniature power supply allowing a wide range of writing styles, and no doubt initiating interesting long- term side- effects such as loss of writing hand. Not that it mattered, by Parker's own admission they did not expect "to put this pen on sale until the next century".